Here are just a few tips to assist you in making your job posting as successful and informative as it can be.
Compensation
Always advertise a pay range associated with a particular position. List the minimum salary you're willing to pay to a person who might need some on the job training ranging to what you'd be willing to pay that perfect person who has all the experience and skills you're looking for. This way you will leave room for negotiation without limiting your candidate pool. If it is a commission only position, say so.
Job Requirements
Often times particular job requirements are something most job seekers have the potential to learn on the job. Can certain qualifications be preferred instead of required? Would you overlook candidates without these qualifications or could you provide training to the right person? You'll often find the most valuable quality in a candidate will be a willingness and ability to learn. If you decide that a particular skill isn't required, but a "nice to have", make sure you indicate that in your posting. (e.g. Outside Sales experience preferred.)
Schedule
What is the typical schedule for this position? Is the job Monday – Friday, 8-5 or Tuesday – Saturday 11-7? Let the applicants know, up front what schedule they will be working. This will ensure that the applications you are receiving are from people willing and able to work your company’s schedule.
Benefits & Incentives
Outline your insurance plans, after all most job seekers are looking for a long-term position. Do you offer 'perks' like tuition or tool reimbursement, casual Fridays, flextime, etc? Will the employee be eligible for vacation days? Benefits these days are just as important to job seekers and their families as the salary they'll receive!
Contact Information
Provide multiple ways for job seekers to submit a resume or contact you. By limiting the different ways one can apply for a position you might miss out on hearing from the ideal candidates.
Advertising Your Company
Market your company as well as your job openings! Why does an applicant want to work for your company? What sets your company apart from the rest? What type of company is it and how long have you been in business? As an employer, you're entitled to bragging rights! The more a job seeker knows about how great your company is, the more they'll want to be employed and stay employed with you.
